AB testing plays a crucial role in traditional science as well as data science. It isn't easy to imagine a scientific experiment worth its time without AB testing. It's such a useful technique that it features heavily in data analytics too. In this article, we'll explore this essential method of data analysis, focusing on its role in scientific work and data science. In a nutshell, AB testing uses data analysis to determine if two different samples are significantly different from each other, concerning a given variable. The latter is usually a continuous variable, used to examine how different the two samples are (it can be nominal too, however). The two samples often derive from a partitioning of a dataset based on another variable, which is binary. AB testing is closely linked to Statistics, although any heuristic could be used to evaluate the difference between the two samples. Still, since Statistics yields a measurable and easytointerpret result in the form of a probability (pvalue), it's often the case that particular statistical tests are used for AB testing. AB testing is used heavily in scientific work. The reason is simple: since there are several hypotheses the analyst considers, it's often the case that the best way to test many of these hypotheses is through AB testing. After all, this methodology is closely linked to the formation of a hypothesis and its testing, based on the data at hand. Naturally, the usefulness of AB testing is also apparent in data science and data analytics during the data exploration stage. The statistical tests used for AB testing are ttests, chisquare tests, and to a lower extent, ztests. The ttest handles cases where a continuous variable is involved (e.g., Sales), while the chisquare one is geared towards nominal variables. Ztests are very much like ttests, but they are less powerful and make stronger assumptions about the data. All statistical tests yield a pvalue as a result, which is compared to a predefined threshold (alpha), taking values like 0.05, 0.01, or 0.001. The lower the pvalue, the more significant the result. Having a pvalue lower than the alpha value means that you can safely disprove the Null Hypothesis (which states that any differences between the two samples are due to chance). Note that AB testing is a deep topic, and it's hard to do it justice in a blog article. Also, it requires a lot of practice to understand it thoroughly. So, if it sounds a bit abstract, that's normal, especially if you are new to Statistics. Cheers!
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Data analytics is the field that deals with the analysis of data, usually for businessrelated objectives, though its scope covers any organization. A data analyst handles data with various tools, such as a spreadsheet program (usually MS Excel), a data visualization program (e.g. Tableau), a database program (e.g. PostgreSQL), and a programming language (usually Python), and then presents her findings using a presentation program (e.g. MS PowerPoint). This aids business decisions and provides useful insights into the state of an organization. It's akin to the Business Intelligence role, though a bit more handson and programmingrelated. What about Statistics though? Well, it is a potent data analytics tool but whether it's something a data analyst actually needs is quite debatable. Apart from some descriptive stats that you are bound to use in one way or another, the bulk of Statistics is way too specialized and irrelevant to a data analyst. It doesn't hurt knowing it but it would highly biased to promote this sort of knowledge (in most cases it doesn't even classify as knowhow) when there are much more efficient and effective tools out there. For example, being about to handle the data coming from various sources and organize it, be it through an ETL tool or some data platform, is far more of a valueadd than trying to do something that's often beyond the scope of your role as an analyst (e.g. an indepth analysis of the data at hand, through advanced data engineering or predictive modeling). Having said that, Statistics is useful in data science, particularly if you are not wellversed in more advanced methodologies, such as machine learning. That’s why most data science courses start with this part of the toolbox along with the corresponding programming libraries. Also, most timeseries analysis models are Statsbased and data scientists are often required to work with them, at least as a baseline before proceeding to build more complex models. Moreover, if you want to test a hypothesis (something quite common in data science work), you need to make use of statistical tests. In data analytics, however, where the objective is somewhat different, Stats seems to be a somewhat unnecessary tool. Perhaps that's why most data analysts focus on other more practical and guaranteed ways to add value, such as dashboards, intuitive spreadsheets, and useful scripts, rather than building statistical models that few people care about. Besides, if someone needs something more indepth and scientifically sound, they can always hire a couple of data scientists to work alongside with the analysts. Regardless of your role, you can learn more about data science and the mindset behind it in my book Data Science Mindset, Methodologies, and Misconceptions. Although it was published about 4 years ago, it remains relevant and can shed a lot of light on Statistics' role in this field, as well as other methodologies and tools used by data scientists. Check it out when you have some time. Cheers! Nowadays, there is a lot of confusion between the fields of Statistics and Machine Learning, which often hinders the development of the data science mindset. This is especially the case when it comes to innovation since this confusion can often lead someone to severe misconceptions about what's possible and the value of the datadriven paradigm. This article will look into this topic and explore how you can add value through a clearer understanding of it. First of all, let's look at what statistics is. As you may recall, statistics is the subfield that deals with data from a probabilistic standpoint. It involves building and using the mathematical models that describe how the data is distributed (distributions) and figuring out the likelihood of data points being part of these distributions through these functions. Many heuristics are used, though they are called statistic metrics or just statistics, and the whole field is generally very formalist. When data behaves as expected and when there is an abundance of it, statistics works fine, while it also yields predictive models that are transparent and easy to interpret or explain. Now, what about machine learning? Well, this is a field of data analytics that involves an alternative approach to handling data, one that's more datadriven. In other words, machine learning involves analyzing the data without any adhoc notions about it, in the form of distributions or any other mathematical frameworks. That's not to say that machine learning doesn't involve math, far from it! However, the math in this field is used to analyze the data through heuristicbased and rulebased models, rather than probabilistic ones. Also, machine learning ties in very well with artificial intelligence (A.I.), so much so that they are often conflated. A.I. has a vital role in machine learning today, so the AIbased models often dominate in this field. As you may have figured out by now, the critical difference between statistics and machine learning lies in the fact that statistics makes assumptions about the data (through the distribution functions, for example) while machine learning doesn't. This difference is an important one that makes all the difference (no pun intended) in the models' performance. After all, when data is complex and noisy, machine learning models tend to have better performance and generalize better. Perhaps that's why they are the most popular option in data science projects these days. You can learn more about the topic by checking out my latest book, which covers machine learning from a practical and grounded perspective. Although the book focuses on how you can leverage Julia for machine learning work, it also covers some theoretical concepts (including this topic, in more depth). This way, it can help you cultivate the right mindset for data science and broaden your perspective on the data science field. So, check it out when you have a moment! Statistics is a very interesting field that has some relevance to data science work. Perhaps not as much as some people claim, but it's definitely a useful toolset, particularly in the data exploration part of the pipeline. But how can Stats improve, particularly when it comes to new technologies like A.I.? Statistics can benefits from such technologies in various ways. The most important is the mindset of the AIbased approach, which is empirical and pragmatic. Instead of imagining complex theories for explaining the data, AI looks at it as it is and works with it accordingly (the datadriven approach). Conventional Statistics on the other hand tries to fit the data into this or the other mathematical model for describing it and then it processes the data with some arbitrary metrics that are mediocre at best. However, the math is elegant, so we go with it anyway. So many textbooks can’t be wrong, right? Well, in data science there is no right or wrong, just models that work well and others that don’t work as well. Since there is usually money on the line, we prefer to go with the former models, which coincidentally tend to be machine learning related, particularly AIbased. So, there is surely room for improvement for Statistics if it were to adopt the same mindset. What's more, Statistics can benefit from A.I. through additional heuristics (or statistics, as they are often referred to in that context). The existing heuristics may work well, but they are very narrowly defined, making them overly specialized. AIbased heuristics are broader and tend to be more applicable in a variety of data sets. If Statistics were to adopt a similar approach to heuristics, it would for sure benefit greatly and become more widely applicable. Finally, Statistics can benefit from A.I. by embracing a different approach to describing the data. This is a more fundamental change and probably most fans of the field will disregard it as impractical. However, it is feasible and even efficient, with a bit of clever programming (based on heuristics and a geometrical approach). The latter is something Statistics seems to be divorced from, which is another area of improvement. It's worth noting that although developments in Statistics are bound to be beneficial to anyone applying it in data analytics projects, the practitioner also needs to evolve. There is no point in advancing this field if its practitioners remain in their old ways, limited and rigid. Perhaps that's one of the reasons machine learning and A.I. have advanced so much; their practitioners are more open to changes and willing to adapt. No wonder these fields now dominate the data science world. Something to think about... PS  This article was supposed to be published yesterday. However, there was an issue with the scheduler, hence the delay. Normally, I'll have new material every Monday and sometimes on Thursdays too. Cheers! Even if you are not a Bayesian Stats fan, it’s not hard to appreciate this data analytics framework. In fact, it would irresponsible if you were to disregard it without delving into it, at least to some extent. Nevertheless, the fact is that Frequentist Stats (see image above), as well as Machine Learning, are more popular in data science. Let's explore the reasons why this is. Bayesian Stats relies primarily on the various versions of the Bayes Theorem. In a nutshell, this theorem states that if we have some idea of the a priori probabilities of an event A happening (as well as A not happening), as well as the likelihoods of event B happening given event A happening (as well as A not happening), we can estimate the probability of A given B. This is useful in a variety of cases, particularly when we don't have a great deal of data at our disposal. However, there is something often hard to gauge and it's the Achilles heel of Bayesian Stats. Namely, the a priori probabilities of A (aka the priors) are not always known while when they are, they are usually rough estimates. Of course, this isn't a showstopper for a Bayesian Stats analysis, but it is a weak point that many people are not comfortable with since it introduces an element of subjectivity to the whole analysis. In Frequentist Stats, there are no priors and the whole framework has an objective approach to things. This may seem a bit farfetched at times since lots of assumptions are often made but at least most people are comfortable with these assumptions. In Machine Learning, the number of assumptions is significantly smaller as it's a datadriven approach to analytics, making things easier in many ways. Another matter that makes Bayesian Stats not preferable for many people is the lack of proper education around this subject. Although it predates Frequentist Stats, Bayesian Stats never got enough traction in people's minds. The fact that Frequentist Stats was advocated by a very charismatic individual who was also a great data analyst (Ronald A. Fisher) may have contributed to that. Also, the people who embraced the different types of Statistics at the time augmented the frameworks with certain worldviews, making them more like ideological stances than anything else. As a result, since most people who worked in data analytics at the time were more partial towards Fisher's worldview, it made more sense for them to advocate Frequentist Stats. The fact that Thomas Bayes was a man of the cloth may have dissuaded some people from supporting his Statistics framework. Finally, Bayesian Stats involves a lot of advanced math when it is applied to continuous variables. As the latter scenario is quite common in most data analytics projects, Bayesian Stats ends up being a fairly esoteric discipline. The latter entails things like Monte Carlo simulations (which although fairly straightforward, they are not as simple as distribution plots and probability tables) and Markov Chains. Also, there are lots of lesserknown distributions used in Bayesian Stats (e.g. Poisson, Beta, and Gamma, just to name a few) that are not as simple or elegant as the Normal (Gaussian) distribution or the Student (t) distribution that are bread and butter for Frequentist Stats. That's not to say that the latter is a walk in the park, but it's more accessible to a beginner in data analytics. As for Machine Learning, contrary to what many people think, it too is fairly accessible, especially if you use a reliable source such as a course, a book, or even an educational video, etc. with a price tag accompanying it. Summing up, Bayesian Statistics is a great tool that’s worth exploring. If, however, you find that most data analytics professionals don’t share your enthusiasm towards it, don’t be dismayed. This is something natural as the alternative frameworks maintain an advantage over Bayesian Stats. Lately, there has been a lot of talk about the Corona Virus disease (Covid19) and Italy is allegedly a hotspot. As my partner lives in Italy and is constantly bombarded by warnings about potential infections and other alarming news like that, I figured it would be appropriate to do some backoftheenvelop calculations about this situation and put things in perspective a bit. After all, Bologna (the city where she lives) is not officially a "red zone" like Milan and a few other cities in the country. For this analysis, I used Bayes' Theorem (see formula below) along with some figures I managed to dig up, regarding the virus in the greater Bologna area. The numbers may not be 100% accurate but they are the best I could find, while the assumption made was more than generous. Namely, I used the latest numbers regarding the spread of the disease as the priors, while regarding the likelihoods (conditional probabilities regarding the test made) I had to use two figures, one from the Journal of Radiology to figure out the false positives rate (5 out of 167 or about 3%, in a particular study) and one for the true positive rate (aka precision), the aforementioned assumption, namely 99%. In reality, this number is bound to be lower but for the sake of argument, let's say that it's correct 99% of the time. Note that certain tests regarding the Covid19 using CT scans can be as low as 80%, while the test kits available in some countries have even lower precision. For the priors, I used the data reported in the newspaper, namely around 40 for the greater Bologna area. The latter has a population of about 400 000 people (including the suburbs). So, given all that, what are the chances you actually have the virus if you do a test for it the result comes back positive?
Well, by doing the math on Bayes’ theorem, it can take the form: P(infection  positive) = P(positive  infection) * P(infection) / [P(positive  infection) * P(infection) + P(positive  healthy) * P(healthy)] As being infected and being healthy are mutually exclusive, we can say that P(healthy) = 1 – P(infection). Doing some more math on this we end up with this slightly more elegant formula: P(infection  positive) = 1 / [1 + λ (1 / P(infection) – 1)] where λ = P(positive  healthy) / P(positive  infection). Plugging in all the numbers we end up with: P(infection  positive) = 1 / (1 + 303) = 0.3% (!) In other words, even if you do a proper test for Covid19, and the test is positive (i.e. the doctor tells you “you’re infected”) the chances of this being true are about 1 in 300. This is roughly equivalent to rolling a triple 1 using 3 dice (i.e. you roll three dice and the outcome is 111). Of course, if you don’t test positive, the chances of you having the virus are much lower. Note that the above analysis is for the city of Bologna and that for other cities you'll need to update the formula with the numbers that apply there. However, even if the scope of this analysis is limited to the greater Bologna area, it goes on to show that this whole situation that plagues Italy is more fearmongering than anything else. Nevertheless, it is advisable to be mindful of your health as during times of changing weather (and climate), your immune system may need some help to ensure it keeps your body healthy, so anything you do to help it is a plus. Things like exercise, a good diet, exposure to the sun, keeping stress at bay, and maintaining good body hygiene are essential regardless of what pathogens may or may not threaten your wellbeing. Stay healthy! (image by Arek Socha, available at pixabay) Lately, I've been working on the final parts of my latest book, which is contracted for the end of Spring this year. As this is probably going to be my last technical book for the foreseeable future, I'd like to put my best into it, given the available resources of time and energy. This is one of the reasons I haven't been very active on this blog as of late. In this book (whose details I’m going to reveal when it’s in the printing press) I examine various aspects of data science in a quite handson way. One of these aspects, which I often talk about with my mentees, is that of scale. Scaling is very important in data science projects, particularly those involving distancebased metrics. Although the latter may be a bit niche from a modern standpoint where A.I. based systems are often the goto option, there is still a lot of value in distances as they are usually the prima materia of almost all similarity metrics. Similaritybased systems, aka transductive systems, are quite popular even in this era of A.I. based models. This is particularly the case in clustering problems, whereby both the clustering algorithms and the evaluation metrics (e.g. Silhouette score/width) are based on distances for evaluating cluster affinity. Also, certain dimensionality reduction methods like Principle Components Analysis (PCA) often require a certain kind of scaling to function optimally. Scaling is not as simple as it may first seem. After all, it greatly depends on the application as well as the data itself (something not everyone is aware of since the way scaling/normalization is treated in data science educational material is somewhat superficial). For example, you can have a fixed range scaling process or a fixed center one. You can even have a fixed range and fixed center one at the same time if you wish, though it's not something you'd normally see anywhere. Fixed scaling is usually in the [0, 1] interval and it involves scaling the data so that its range is constant. The center point of that data (usually measured with the arithmetic mean/average), however, could be distorted. How much so depends on the structure of the data. As for the fixed center scaling, this ensures that the center of the scaled variable is a given value, usually 0. In many cases, the spread of the scaled data is fixed too, usually by setting the standard deviation to 1. Programmatic methods for performing scaling vary, perhaps more than the Stats educators will have you think. For example, in the fixed range scaling, you could use the minmax normalization (aka 01 normalization, a term that shows both limited understanding of the topic and vagueness), or you could use a nonlinear function that is also bound by these values. The advantage of the latter is that you can mitigate the effect of any outliers, without having to eradicate them, all through the use of good oldfashioned Math! Naturally, most Stats educators shy away at the mention of the word nonlinear since they like to keep things simple (perhaps too simple) so don’t expect to learn about this kind of fixedrange scaling in a Stats book. All in all, scaling is something worth keeping in mind when dealing with data, particularly when using a distancebased method or a dimensionality reduction process like PCA. Naturally, there is more to the topic than meets the eye, plus as a process, it's not as basic as it may seem through the lens of package documentation or a Stats book. Whatever the case, it's something worth utilizing, always in tandem with other data engineering tools to ensure a better quality data science project. As mentioned in a previous post, translinearity is a concept describing the fluidity of the linear and the nonlinear, as they are combined in a unified framework. However, linear relationships are still valuable, particularly if you want to develop a robust model. It's just that the rigid classification between linear and nonlinear is arbitrary and meaningless when it comes to such a model. To clarify this whole matter I started exploring it further and developed an interesting heuristic to measure the level of nonlinearity on a scale that's intuitive and useful.
So, let's start with a single feature or variable. How does it fare by itself in terms of linearity and nonlinearity? A statistician will probably tell you that this sort of question is meaningless since the indoctrination he/she has received would make it impossible to ask anything that's not within a Stats course's curriculum. However, the question is meaningful even though it's not as useful as the followup questions that can ensue. So, depending on the data in that feature, it can be linear, superlinear, or sublinear, in various degrees. The Index of NonLinearity (INL) metric gauges that and through the values it takes (ranging from 1 to 1, inclusive) we can assess what a feature is like on its own. Naturally, these scores can be easily shifted by a nonlinear operator (e.g. sqrt(x) or exp(x)) while all linear operators (e.g. standard normalization methods) do not affect these scores. Also, at the current implementation of INL, the value of the heuristic is calculated using three reference points in the variable. Having established that, we can proceed to explore how a feature fares in relation to another variable (e.g. the target variable in a predictive analytics setting). Usually, the feature is used as the independent variable and the other variable as the dependent one, though you can explore the reverse relationship too, using this same heuristic. Interestingly the problem is not as simple now because the two variables need to be viewed in tandem. That's why all the reference points used shift if we change the order of the variables (i.e. the heuristic is not symmetric). Whatever the case, it is still possible to calculate INL with the same idea but taking into account the reference values of both variables. In the current implementation of the heuristic, the values can go a bit offlimits, which is why they are bound artificially to the [1, 1] range. Naturally, metrics like INL are just the tip of the iceberg in this deep concept. However, the existence of INL illustrates that it is possible to devise heuristics for every concept in data science, as long as we are open to the possibilities the data world offers. Not everything has been analyzed through Stats, which despite its indisputable value as a data science tool, it is still just one framework, a singular way of looking at things. Fortunately, the datascapes of data science can be viewed in many more ways leading to intriguing possibilities worth exploring. Everyone in data science (and even beyond data science to some extent) is familiar with the process of sampling. It’s such a fundamental method in data analytics that it’s hard to be unaware of it. The fact that’s so intuitive as well makes it even easier to comprehend and apply. Besides, in the world of Big Data, sampling seems to be not only useful but also necessary! What about data summarization though? How does that fit in data science and how does it differ from sampling? Both data summarization and sampling aim to reduce the number of data points in the data set. However, they go about it in very different ways. For starters, sampling usually picks the data points randomly while in some cases, it takes into account an additional variable (usually the target variable). The latter is the case of stratified sampling, something essential if you want to perform proper Kfold crossvalidation for a classification problem. Data summarization, on the other hand, creates new data points that aim to contain the same information as the original dataset, or at least retain as much of it as possible. Another important difference between the two methodologies is that data summarization tends to be deterministic, while sampling is highly stochastic. This means that you cannot use data summarization instead of sampling, at least not repeatedly as in the case of Kfold crossvalidation. Otherwise, you’ll end up with the same results every time, something that doesn’t help with the validation of the models at hand! Perhaps that’s one of the reasons why data summarization is not so widely known in the data science community, where model validation is a key focus of data science work. What’s more, if sampling is done properly, it can maintain the relationships among the variables at hand (obviously this would entail the use of some heuristics since random sampling alone won’t cut it). Data summarization, on the other hand, doesn't do that so well, partly because it focuses on the most important aspects of the dataset, discarding everything else. This results in skewing the variable relationships a bit, much like a PCA method changes the data completely when it is applied. So, if you care about maintaining these variable correlations, data summarization is not the way to go. Finally, due to the nature of the data involved, data summarization could be used for data anonymization and even data generation. Sampling, however, wouldn't work so well for these sorts of tasks, even though it could be used for data generation if the sampling is free of biases (something which can also be attained if certain heuristics are applied). All this illustrates the point that although these two methods are quite different, they are also applicable in different use cases so they don’t exactly compete with each other. It’s up to the discerning data scientist to figure out when to use which, adding value to the project at hand. Throughout this blog, I've talked about all sorts of problems and how solving them can aid one's data science acumen as well as the development of the data science mindset. ProblemSolving skills rank high when it comes to the soft skills aspect of our craft, something I also mentioned in my latest video on O'Reilly. However, I haven't talked much about how you can hone this ability.
Enter Brilliant, a portal for all sorts of STEMrelated courses and puzzles that can help you develop problemsolving, among other things. If you have even a vague interest in Math and the positive Sciences, Brilliant can help you grow this into a passion and even a skillset in these disciplines. The most intriguing thing about all this is that it does so in a fun and engaging way. Naturally, most of the stuff Brilliant offers comes with a price tag (if it didn't, I would be concerned!). However, the cost of using the resources this site offers is a quite reasonable one and overall good value for money. The best part is that by signing up there you can also help me cover some of the expenses of this blog, as long as you use this link here: www.brilliant.org/fds (FDS stands for Foxy Data Science, by the way). Also, if you are among the first 200 people to sign up you'll get a 20% discount, so time is definitely of the essence! Note that I normally don't promote anything of this blog unless I'm certain about its quality standard. Also, out of respect for your time I refrain from posting any ads on the site. So, whenever I post something like this affiliate link here I do so after careful consideration, opting to find the best way to raise some revenue for the site all while providing you with something useful and relevant to it. I hope that you view this initiative the same way. 
Zacharias Voulgaris, PhDPassionate data scientist with a foxy approach to technology, particularly related to A.I. Archives
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